We gave questionnaire's to student of our target audience (which is 15+ years old) to see their personal choices in films. From the questionnaire's we found that most people watch films 2-3 times a week and it is usually with another person. Also a lot of people said that they would not watch a film noir and this influenced our decision to change the conventions in our own film noir to make it more modern and less traditional to attract the younger audience.
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